Branding for Real Estate Businesses

To make for a successful career in real estate, you need more than just a license to show. For one thing, there are thousands of licensed realtors around the country, and while each of them is usually associated with a larger team, at the end of the day, each one is responsible for their own bottom line. Real estate is a business industry like any other, and thus, as a realtor, you should treat it as such. […]

The Importance of a Social Media Presence

Let’s face it: social media makes the world go round. Whether it’s political news or a simple story about someone’s day at work, social media has the power to make the news spread far wider than it could ever be able to reach on its own. With more than three billion people using social media every month, any business should know that it’s not something to let slip out of their hands. […]

The Importance of a Brand Mascot

When you hear the word ‘Disney,’ what comes to mind? Maybe you think of the Sleeping Beauty castle or one of the animated movies you watched as a kid. Or maybe – most likely! – you think of a mouse in a pair of red shorts and yellow shoes. Anyone who sees Mickey Mouse will immediately think of Disney, and this is because, as the mascot, Mickey lends the Disney brand a personality, making it stand out from the multitude of brands competing against each other. […]