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How to Launch a New Brand

Whether your company is expanding, changing its focus, or just deciding to refresh your image, rebranding is a comprehensive but rewarding process. Deciding on the right logo and slogan is half the battle — then you need to decide the best way to announce the rebrand and organize a successful launch day. Without it, you could lose your customers if they fail to recognize your new brand or don’t respond to it the same way they did before. […]

What Is a Business Card Used For?

You know you should probably have a business card. You see people carrying them around all the time. But what would you use them for? Business cards are professional calling cards. They offer a tangible way to remind people about you long after you’ve met. You also get the chance for a little dramatic flair by creating business cards with unique designs and distinct personality. Read on to learn the many ways that handing out a business card can benefit your business. […]