23 Clever Little Tactics For Online Lead Generation
There’s plenty of ways to generate leads online. In fact, there’s probably an infinite amount of ways to generate leads online. All it takes is a little creativity and an overarching strategy and you’ll be hard pressed to find that your work isn’t paying off in spades. If you’ve gotten the strategy down, here’s 23 ways to get the creative juices flowing… 23 Creative Ways to Get Leads Online 1. Landing pages are crucial to online lead generation. Make sure the pages where you capture your leads have all the elements of a great landing page. Most of the tactics on this page will require a landing page of some form or another where the potential lead will enter their email address. 2. Use strong calls-to-action to make every page on your website lead (eventually) to one of these landing pages. 3. Write a special report that provides a solution to a problem your customers have. The goal here is to answer a small problem within a big problem. The big problem should be solved by buying your product. Require and email address to read it. 4. Write a white paper that does basically the same thing as above. You might be surprised at the results of labeling it a “white paper,” though. Read Mike Stelzner’s book if you need help. Again require an email address. 5. Put together a few Squidoo lenses about issues in your industry that your customers care about. Make sure your Squidoo profile has a link back to your site…or better yet, a lead generating landing page. 6. Take some blog posts (or articles) about a high traffic keyword phrase in your industry and put them together on a page that’s optimized for that keyword phrase. Use Scribe (affiliate link) to optimize the page if you don’t know anything about SEO. Tell readers to subscribe once they’ve read the resource. 7. Use Gotowebinar to host a webinar that (again) solves a problem for your customers. Require an email to register. 8. Use WordPress to create search optimized mini-sites that dominate search results for keyword phrases in your industry. Have the mini-sites lead back to your main site and prospective landing pages. 9. Contribute to online forums in your industry. Answer questions, be helpful, and be generous. Make your forum signature link back to your site and/or landing pages. 10. Create a buyer’s guide to a type of product you sell. Make it honest and useful. Be confident enough to show your strengths and weaknesses in all their glory. Be objective about you and your competition. Give this one away to be shared for free in pdf format. You don’t need to require an email address as long as you make sure there’s a link back to your site somewhere in the document. 11. Make a powerpoint presentation, present and record it with Camtasia, then slap it up on Youtube or Vimeo. Use Youtube’s annotations to add links back to your site. 12. Start engaging with potential customers on Twitter. Again, answer [...]
