Use the Right Software
Plan Your Label to Match Your Design
A great package doesn’t do much if people don’t know what’s inside. You need to consider labeling as part of the project as well. You might be able to find customizable labels online, or you may prefer to try your chops at a new one. Get creative on this portion of your project. While packaging design requires more intricacy, labels should draw attention from your target audience.
Don’t Get Overly Fancy
Make Your Package Stand Out
Color plays an important role in ensuring your package gets noticed on store shelves. You don’t have to choose the brightest color to draw attention. Instead, think about contrasts and how to make the package stand out against that of competitors rather than committing to an obnoxious, fluorescent, glow-in-the-dark shade.
Consider Little Extras
Innovative packaging designs can draw potential customers to your product. Think about adding an unexpected twist to your package with one of these ideas:
Pay Attention to Design Integrity
While having an attractive design may win you more customers initially, you won’t keep them if your product is broken, bruised or damaged. Packaging should be designed to keep whatever is inside safe and, if it’s food or a beverage, fresh. Consult with someone who has worked on similar designs to pick their brain on the best techniques to protect your product. Or you can always outsource your design to a company that has expertise in this area.