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A swoosh. A circle with three spokes meeting in the middle. A vague description of certain iconic logos immediately conjures up their images and the names of the brands they represent. A solid logo is an invaluable tool in marketing and advertising, but a famous logo is advertising in itself. Since the invention of the automobile, car manufacturers have taken advantage of this principle by strategically placing logos on car bodies or using them as decorative hood ornaments. Many clothing and sportswear designers incorporate their logos into their designs, such as Levi’s red tag, American Eagle Outfitters’ airborne eagle and Calvin Klein’s CK. […]

Many photographers often take their own branding for granted. However, personal branding plays a vital role when it comes to standing out and gaining a competitive advantage in the market. Lack of personal branding has the capacity to undermine the business potential of even the most talented photographer. For this reason, many professionals find it difficult to fill their schedules despite being able to outperform competitors in terms of photographic skill. [av_button label=’Get a Photography Logo Designed Now’ link=’product_cat,117′ link_target=” size=’large’ position=’left’ icon_select=’no’ icon=’ue800′ font=’entypo-fontello’ color=’theme-color’ custom_bg=’#444444′ custom_font=’#ffffff’ admin_preview_bg=”] […]