Yes. Design a Simple Yet Powerful Logo.

The best logo is a simple logo. Think of logos we see every day and easily remember such as the Apple logo and the Nike swoosh. According to a study by the branding firm Siegel + Gale, memorable logos are 13 percent more likely to catch a customer’s eye and seven percent more likely to make a customer want to learn more about a company. Think of your target audience when designing your logo, but most importantly, keep it simple.

You want your logo to be a symbol that represents your brand identity. Your logo should make customers feel like they can trust your company. Just as name and overall packaging design matter, a logo completes the whole image and influences the first impression.

Don’t create complicated logos in hope to send messages to your audience faster. It may take time for a very simple logo to build meaning in the minds of others, but it’s still better than being confusing.