Yes. Design a Simple Yet Powerful Logo. The best logo is a simple logo. Think of logos we see every day and easily remember such as the Apple logo and the Nike swoosh. According to a study by the branding firm Siegel + Gale, memorable logos are 13 percent more likely to catch a customer’s eye and seven percent more likely to make a customer want to learn more about a company. Think of your target audience when designing your logo, but most importantly, keep it simple. You want your logo to be a symbol that represents your brand identity. Your logo should make customers feel like they can trust your company. Just as name and overall packaging design matter, a logo completes the whole image and influences the first impression. Don’t create complicated logos in hope to send messages to your audience faster. It may take time for a very simple logo to build meaning in the minds of others, but it’s still better than being confusing.

We are excited to work with you to design packaging that will increase your sales, strengthen brand identity and build customer loyalty. Bring us your ideas, and we’ll create packaging that delivers your company’s message and makes a strong impact on customers. To get started, you’ll need to share your: Target audience. We want to design packaging that speaks to your audience and piques their curiosity. Need help designing a logo? We got you covered. Images you may want to include. We offer royalty-free images for free, but please bring any custom images you wish to incorporate into your package design. Copy you want to include on the packaging. Like logo and company name, the copy should be clean and concise to deliver the most important message as quickly as possible. Nutritional info. If applicable. Product size and layout specifications. Ready to take your brand to the next level? You’ve come to the right place.

Overall, you want your product’s packaging to make a customer: Stop and look Curious Attracted to your product, either aesthetically, emotionally or through sensory stimulation Reassured — make sure your packaging communicates that your product is easy to use, easy to understand and is trustworthy. There are many different approaches to take when it comes to reaching your audience, and it may be a simple matter of putting yourself in customer shoes and asking what would attract you and make you want to buy your product. It’s most important to remember that an emotional connection will sell a product more than anything else.