Why You Need a Graphic Design Partner
Ah, the graphic designer — that creative, artistic, aesthetically minded wizard who translates broad ideas into full-fledged visual forms for a brand. You don’t even have to be a business owner to recognize the importance of this “magic.” Asking why graphic design is so important for businesses is like asking why that business has to turn a profit — it won’t stay open very long if it does otherwise. However, aligning this interest in a graphic designer with your actual needs, timelines, costs and brand direction is an entirely different tale. Questions like how to find a graphic designer, or what qualities make a good graphic designer, only get you so far in a thriving, mutually beneficial partnership that blends design with business development. To build that kind of relationship, you need deeper insight. You’ve got questions, we’ve got answers — tried-and-true tips for hiring a graphic designer who won’t churn out a few logos here and there but build you a brand that grows your business and turns a profit. […]
